The Interview Series: Bob Friedman, CorelDRAW user & Beta Tester, runs his own family business, Pams Press Graphics in USA

My Interview series now continue with Bob Friedman, CorelDRAW user & Beta Tester, runs his own family business, Pams Press Graphics in PA, USA. I interview people I have come to know through Corel forums, and who are fellow beta testers of and fellow CorelDRAW Graphics Suite users. And some of us have met in real life.

Your Name: Bob Friedman


Style & type of work you produce?

Today my main focus is Internet marketing. The products produced are web sites, interactive software development, multi media presentations and various print and television media.

You like myself is a user of CorelDRAW Graphics Suite. What was it that made you discover, and drew you to CorelDRAW Graphics Suite?

My company is/was in the television production/marketing/public relations business. I expanded to produce personalized promotional products and on demand souvenirs in amusement parks, boardwalks, fairs, etc. Using live video we placed people’s faces into famous art and/or silly pictures of body builders, etc. then created a custom souvenir like T-shirts, mugs, while they wait. I needed the technology to do this and based on talking to many people in the graphics industry I purchased both CorelDraw v6 and Photoshop v3.0. At that time I had no idea how to use this stuff and self trained by reading and playing. I am now a software junkie.

What year was it?


Which Programs do you use, Corel and none-Corel programs?

Currently I use many software packages. CorelDraw, Photoshop, Director, Flash, Dreamweaver, Sony Vegas Pro, Boris FX, Lightroom, Fireworks to name a few.

Do you use any analog tools in conjuntion with your work?

Not any more. Used to use it for video editing but now are fully digital.

Which year was it you started your business, your work?

I started working for myself in 1974 after graduating college.

Would you recomend CorelDRAW Graphics Suite?

CorelDraw is my main preliminary design program and I would recommend it.

What, more importantly, made you begin working with the work you do  today? After all you could have made a career as a hairdresser or something in that line instead, like any other human being.

Originally I spent my first working 15 years in business law on the corporate level in NYC. At that point I had enough with all the mean and greedy stuff associated with this type of work so I walked away and never looked back. Based on experience and people I knew I opened a production operation (KO Productions) and produced both FFKA and ESPN Full Contact Karate for both prime time television in the domestic footprint and syndicated these shows to 144 foreign countries. I produced and taped live events from San Jose, Calif. to Amsterdam. My shows ran prime time from 1986 to 1992 I also served as chairman of the board of the FFKA (Full contact Karate Association) thus creating an International ranking association. As a fun hobby and stress reliever I have been in the martial arts for over 30 years.

In 1996 my focus went to the Internet.

What is that you like with your work?

EVERY THING. Work must be (and is for me) a fun adventure full of challenges. I also have been testing software for years and as a result met load of super nice folks from around the world. Testing allows me to learn the new stuff and contribute to making the tools better.

In an interview in the Digital Artist Magazine, who interviewed me a few  years back, I was asked what I would like to see in future versions of CorelDRAW Graphics Suite. Is there anything you would like to see?

Keep it bug free and up to date with the latest innovations.

Do you drink coffee or tea in the morning?

Yes, lots of coffee.

What do you think is important to think about running your own business or in your line of work, to think about. Is it discipline or and something else?

The most important thing is to stay on top of everything and provide your accounts with 100% personal service. Always listen, always learn and be prepared to work day and night. Stay away from negative people.

For someone just starting out, what do you think they should think about?

Having fun and winning. Investigate and learn all you can. I suggest you first get a job in that type of work so you learn hands on and make your elementary mistakes at the expense of others. Always keep you mind wide open and never stop learning. Most important do not let anyone discourage you.

Is there any big change in how and what you worked with when you first started out. Have the business changed in any way?

Change has been constant and if you do not adjust and bend you will break. In my working career I have made so many changes and all for the good. You only live once so enjoy and explore, time is short.

Thank you Bob, a true pleasure as always to talk with you.

Stefan Lindblad
January 2012
Copyright Bob Friedman & Stefan Lindblad



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