The Alaskan Mud story I liked – visiting those Sharks

I like art & design and I like business that feels good. I love the little guy and girl who makes it. I think I like the company Alaska Glacial Mud Co. as well. Despite never using their product or even seeing them. I only found it via the TV set. So the founder of Alaska Glacial Mud Co made an impact.

Sometimes I watch Shark Tank. Usually I don’t like watching this American version, and prefer instead the British version called “The Dragons Den”. I much more prefer the British one simply because it feels more human and respectful. And the music ain’t so bold and not so dam LOUD all the time. The American shark in the middle, the arrogant guy who can be funny sometimes, Kevin O’Leary I have no doubt might be a really decent fellow off camera. ( He is said to have learned kids to read – and we love that of course). But on camera in the American Shark Tank, he usually make me change channel. But then I saw the episode with the Alaskan mud product, and he made me stay for just a bit longer before shifting for some reason, and then the woman Lauren Padawer from Alaska trying to find investment for her organic skin mud product from Alaska made me stay put, full stop. She went from there empty-handed. But she came out strong I think. She didn’t allowed herself to get bullied by the sharks. Not intimidated by them. Even the most strong character can lose the confidence with lights and cameras in their face knowing millions will watch them. Even people in other countries like myself – and the four sharks staring at them. Asking. Demanding. Pushing, pushing, pushing.

I was impressed.

I hope it goes even better now with her mud skin product. I like the concept and as an artist, illustrator and graphic designer, I like the colour scheme their products packages have. It sure have an organic feel to it. I might had liked to add just a tad more to the illustration/graphic on the jar. The labels, but I like it. I think the products look, for example the label on the jars with mud would benefit if the owner of the company Lauren Padawer and the designer of the labels would update the graphics just a notch. I like the lids. They are thick and gives both a feminine and masculine feel to it and spa feel. And she is into the spa as she mention on the TV show Shark Tank. There really is a lot going already with this company product when it comes to story telling it. And the way it is being portrait.

But I am a designer, illustrator and artist myself, so I have to mention that I would´nt choose the background image on their website, of the beach or mud under the water the way it looks right now. And the cold blue water feel they are after: I am from Sweden and know how could fresh water in lakes, shores and creeks in this norther part of the world many times are. And they would benefit if their website would get an updated look as well. Still I think the product seems great. The things I mention are my own views of course. And if Lauren Padawer at Alaska Glacial Mud Co would agree, then I think the sales would benefit. The Story telling of the company would too. I like the home and personal touch, but it should be more spa like. I can totally see how the whole idea of the product and company is there, just that extra push to make it look more refine. But still keep that local, nature, organic Alaska feel to it.

All in all from my own personal view there is just that tad more needed in some areas of the design of the product label and website and it is spot on. So close, so close. Great to see so much coverage in various magazine already have come Alaska Glacial Mud Co´s way.

Congrats Lauren Padawer!

Greetings from Sweden

Stefan Lindblad
Illustrator, artist & graphic designer
www.canvas.nu
www.stefanlindblad.com