My Interview series continues with Anand Dixit who works in INDIA. Owner & Founder, and part owner of the company Corel Elements.
I interview people I have come to know through Corel forums, and who are fellow beta testers of and fellow CorelDRAW users. And some of us have met in real life.
I left my job in 1991. However I started using CorelDRAW with its version 3 only when my wife joined my business in 1992/1993.
Well. For designing requirements…. its just and just CorelDRAW Graphics Suite. Absolutely no other software is yet needed. Rest some are my language software, Office suite to support certain requirements in DRAW like a spreadsheet for creating a database for variable data printing in DRAW and so on.
You mean pencil, point pens, blades, brushes etc. Right? Not me. But my wife needs some times (But very rarely now-a-days).
Which year was it you started your business, your work?
As mentioned earlier I left my job as a Media Manager in 1991. Started my own business. Not being an artist, I had never thought I would settle with a design studio. I started offering services like data base marketing, conducting marketing surveys, product education campaigns for clients’ products etc. My wife joined me in my business somewhere in 1992 and our business started changing. We together now run a design studio since then.
Yes. Surely. It’s a full fledged solution to run a design studio for Print Media.
Well this question has made me think : What industry would I have been into if I was not here. I did my Bachelors in Commerce. So probably I would have joined a bank to count currency notes for others. LOL. I got my first job at an Advertising Agency and got my interest developed in the industry. Then came in my own business in the same industry. Finally after my wife joined me to make it ’our’ business from ’my’ we started flourishing. Frankly I never had to think of doing any thing else than what we are doing.
Hmmm. Development is the key to success. So keep adding new and good tools, good features to make the user feel easy using the application. This wish has no end and the discussion on this subject on www.coreldraw.com here is the proof.
Coffee in the Morning?
Being a trainer, I come across lots of young students at institutes. I always recommend them to work under some experts till they gain some experience on real life work. Most of them are not interested in working under someone. They start their own business with whatever knowledge they have. I think they always compromise with what they do. It always benefits to know from an expert about mistakes you do and probably you get a better solution to what you did.
Technologies have surely changed. And so the expectations of your clients from you. Now they need quick designs with options. The Way of working has changed. Handwork is now rarely found as it consumes more time.