I frequently visits the cafes around Stockholm, SWEDEN where I live, but despite this, I believe this can be applied to most cities around the country and the world.
Coffee (especially brewed coffee that is consumated in most homes and offices) is a Swedish national drink, (Sweden and Finland drink more coffee per capita than everyone else according to surveys popping up now and then), but the most common problem with brewed coffee around is that it is brewed but left to stand and burn for hours. Instead of brewed and served a la minute. And in the case of cafes serving Italian style of coffee (huge thing in Sweden of course) Cappuccino, Caffee Latte and so on – it is useally misstreated and badly packed in the portafilter (Portafilter is the handle containing the metallic bowl you put the grinded coffee in). Probably even the cleaning up, maintenance of the machines i bad.
Where coffee geeks claim a coffee grinder to be the most important, I would argue that it may well be the smallest problem of them all. If the coffee is not packed properly its a problem together with the grind, in that it doesnt only give a bad crema, but also a bad sloppy coffee taste. If the maintenance, washing up is bad same problem apply in that it may still give a nice looking crema, but still a bad sloppy taste. The previous coffees being made left resedue in the portafilter or something similar giving taste to the new. So a good crema doesnt imediatly mean a great cup of coffee.
And this we pay money for.
When I visit different cafés, meeting friends, work with my laptop, wacom tablet, sketchbook, reading, I get to see how the staff is working. Or in other words how they have been trained by their boss. After all the boss is the one that should know how things are supposed to be done, right…
The work as a boss, manager, owner of the establishment means you expect the responsible above mentioned actually have shown, trained the staff in how things are expected to be done. What standard of quality they like at their company. Mostly though it seems they are their for the money and not the clients. Pennies in their pockets instead of joy and quality of service. They have instead, as it seams, neglected to all of this – traning the staff. On how to maintenance, cleaning up the machine park. Washing up continously during the day. How they grind beans to perfection or at least a decent level. To clean the grinder from old bean resedue to make it grind better and make room for new fresh beans. Change water to freash water. And so on and so forth.
I my may swear in church by saying this, but when I grabbed a coffee and breakfast with Mia when we were in Washington DC, in the old Chinatown district, at the local Starbucks we knew what we got. We knew it always tasted the same. Which was quite okay coffee and tea. Similarly, when we were in San Francisco, Phoenix, Berlin, London.
I know Starbucks have automated it all, and it really isnt so great, but its consistent. Which in my view is better than consisten down spiral quality.
A lot of complaints are raised about Starbucks and Caffee Nero and similar chains, but they keep some sort of standard. Regardless of how I personally think of the quality – again, its consistent. Staff seem to know how to do things at a minimum level. And allthough the coffee isnt the best, its still okey.
In Sweden coffee culture seem to have fallen to pieces. Remember its the national drink. And this regardless if its a trendy café at the posh street Nybrogatan/Karlavägen in Stockholm, or a coffee franshice chain at posh-tourist trap-center of town, street of Hamngatan. Staff may be nice but generally the coffee is a dissgrace of the name. It simply taste bad and sloppy made. Then there is another thing that some café owners are afraid of letting people with laptops sit and check whatever they check on their laptop, is another disgrace to the whole coffee culture experience.
The sad and bad how strange this may sound, it may not become better until Starbucks and Coffee Nero comes this way and set the bar – you see what level we are talking about, right?
Illustration, graphic design & art