PRINT 2013 Fair is running right now in Kista, suburb to Stockholm SWEDEN. So if you are visiting Stockholm, going by car from the Arlanda Airport into Stockholm City, on Highway E4, take a right and go visit the fair 😉
PS. Kista is the Stockholm equivalent to “Silicon Valley” – almost.
The Pre press, Offset Printing, media & social media and communications trade fair in Kista is running for three days, 5-7 February. And as a consequence I take the chance to write about the fair and reflections I get after visiting the fair on the first day, and during the fair before and after. In doing so, I write posts from my own view point of the show and the industry. I’m not a journalist, I am an illustrator and graphic designer. And I in my work I also makes printing originals, vectorizing and all other daily jobs thrown at me basically – and because of it I visited the fair on the first day February 5, yesterday. It’s good to be informed. And attend trade shows is not wrong. It can be a bit of fun too. Like yesterday.
In the image the stand of the AGFA Graphics Swedish Branch, where I had time to chat a bit and get information about their UV printer, as you can see in the picture. A little to the left you can hint the stand of the Swedish printing company Storbildsbolaget, who showed really interesting colour reproduction in print on their mesh canvas material. Large format Printing.
Printing business in Sweden like other places are saving money, with decline in orders, but price drop on assignments has stopped thank god – and in the middle of everything, there is even more money to be saved when the software is updated, and production will still be handled highly professionally.
Occasionally I still meet Swedish printers with different speciality skills using CorelDraw graphics suite where PHOTO-PAINT is included in the suite. (Photo-Paint equivalent to Adobe Photoshop). However, at Swedish printer companies where CorelDRAW is no longer used, and the software instead is Adobe Photoshop, Illustrator, InDesign and other software specific to their machines and so on, I was a little surprised when they talk economics – and continues with Adobe software instead of Corel’s software. For after all both Corel and Adobe software is highly professional.
In USA a colour guru as I call him and respect highly said something like: “CorelDRAW is now the ONLY fully ICC compliant graphics software on the market – and I know, we use both CorelDRAW Graphics Sutie and Corel Photo-Paint, as well as the Adobe Creative suite in our daily workflow.”
If we for a moment take out of the equation both the Adobe and Corel different volume licensing programs, and compare to what Adobe software suite Creative Suite XXX Single licenses cost, and compare with the Corel counterpart CorelDRAW GRAPHICS Suite XXX single license cost – it’s a substantial difference to say the least. And yet it is professional software we’re talking about. Some Swedish printers who are not using CorelDRAW and PHOTO-PAINT, live in the belief that CorelDRAW does not exist anymore. Which is far from the truth, and to prove it even more there is even a Swedish version.
Oh well. It may be okay to not know everything in this world, because who does really, but when it becomes a big economic difference in the purchase investing cost and so forth, then it should be economically interesting. And when the alternative is very much a professional software suite – which is also used worldwide daily in print production and all sorts of businesses, then bells should be ringing. After all I know myself how I get to do for Swedish companies conversions of Adobe Illustrator document to CorelDRAW documents to be sent to factories in INDIA .
Small price comparison, using the respectable online retailer Dustin.se in Sweden as a dealer to compare with
Adobe Creative Suite instance. VAT 19 499 – 24 621 + VAT: –
http://www.dustin.se/search/adobe% 20creative% 20suite
CorelDRAW Graphics Suite instance. VAT 4699: – + VAT 6121: –
That´s is a difference of
ex. VAT 14 800: –
Inc. VAT 18 500: –
Read those numbers again, because that equals a SAVE in up to 14 800 SEK – excluding VAT. It´s 14 800 SEK cheaper at least – per license, if you buy CorelDRAW Graphics suite instead. In other words if I was a printing company owner and financially responsible, I would see the economic benefits of reducing the number of Adobe licenses and start buying in a few Corel licenses. and have them upgraded like I would Adobe licenses. And from a production standpoint, I would also start to see significant advantages to actually work with CorelDRAW and PHOTO-PAINT.
But that’s me 😉
Illustrator, Graphic Designer